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International Indian Film Academy Awards
The International Indian Film Academy Awards (also known as the IIFA Awards) are a set of awards presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. Instituted in 2000, the ceremony is held in different countries around the world every year with the most recent one being held in Kuala Lumpur, Malaysia.
==History==
The first awards were presented in 2000 at The Millennium Dome in London, United Kingdom. From then onwards, the awards are held at locations around the world signifying the international success of Bollywood. Since 2000, the event has expanded from a one-night event to a three-day celebration, hosting various events and activities relating to the Indian film industry.
These awards honour films from the previous calendar year. Amitabh Bachchan was the Brand Ambassador of the IIFA until 2010. In its 10th year (2009), five special awards were introduced: Star of the Decade (Male and Female), Movie of the Decade, Music of the Decade, and Director of the Decade.
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